Everything for our customers, for patients, and for a sustainable society

My name is Tetsuya Kusayanagi. I was made President and Representative Director of Kracie, Ltd. in January 2025.

It has been nearly twenty years since we changed our company name to Kracie in 2007. Every employee in our company has combined their strengths to ensure we can help our customers and patients enjoy healthy lives every day. Whether through our Toiletries & Cosmetics business (daily necessities such as shampoo and body soap), our Pharmaceuticals business (Kampo traditional medicine), or our Foods business (confectioneries and frozen desserts), all we do is based on our corporate philosophy: "Always think of others." Where we are today is due to the efforts of all our stakeholders who have supported us over the years, and I would like to thank them from the bottom of my heart.

Kracie's management structure was reformed in October 2023 to integrate our operating companies, and we made a new start as Kracie, Ltd. Internally, we have begun moving towards major changes in order to generate new values, products and services, joining together the strengths created by these different business fields.

For example, we set up a new Well-being Research Center to serve as a bridge connecting the research divisions of the three businesses, and started actions for basic and applied research as well as developing new business fields. In addition, we are moving ahead with reforms that will serve as bridges to the future, revitalizing our organizational synergy through cross-cutting over departments and functions in sections that used to be separate. For example, we merged the departments responsible for international businesses and the basics of manufacturing, sharing information and expertise among them.

I believe the societal needs Japan faces, such as further increasing healthy lifespans in a super-aging society, the increase of single people as the population declines, and new working styles, will face changes on an unprecedented scale over the next decade. Our purpose is, "We give close and warm attention to every small detail of your life while remaining exquisitely sensitive to seasonal changes. This leads us to new ideas for more user-friendly products and services." Engraving this on my heart once more, I shall continue to tackle the challenges of change and reform with all employees so as to generate new values in the fields of "Beauty, Pharmaceuticals, Food, and Health & Wellness."

Everything is for our customers, for patients, and for a sustainable society. You may expect great things from Kracie in the future.

Tetsuya Kusayanagi
President and Representative Director
Kracie, Ltd.