ICHIKAMI Quality
Hair comes first,
style second
(Ichikami, nisugata).
Taking care of your hair
brings out your inherent beauty.
This interpretation comes
with the saying.
If only everyone could keep
their hair healthy
and spend beautiful days from within
Ichikami developed from this idea.
The power contained in waso,
Japanese botanicals, developed through hair research done
in Japan
From the Nara-Heian period, botanicals nurtured in the native Japanese climate have been used to maintain beautiful hair.
Ichikami spent many years researching these waso Japanese botanicals passed down in Japan since ancient times, and developed "Pure Japanese Botanicals Premium Extract" with beauty ingredients optimized for Japanese hair.
This moisturizes the hair and skin, and repairs and protect hair from dryness, friction and other forms of damage.
Pure Japanese Botanicals Premium Extract
(Repair and Protective Ingredients)
*1 Rice bran oil *2 Formulated in shampoo
*3 Selected ingredients derived from water used to wash rice
*4 Contained in treatment products *5 Rice extract
And now, Ichikami has reformulated
Pure Japanese Botanicals Premium Extract to include Ashitaba Extract.
The newest evolution of Pure Japanese Botanicals Premium Extract
offers even
stronger protection for beautiful hair.
Ashitaba
Making brittle, damaged hair soft
and silky smooth.
Protecting your hair's beauty
The Pure Japanese Botanicals Premium Extract formula both repairs various types of existing damage and prevents future damage, leading to damage-free hair.
Adding a new line,
Damage Repair & Color Care.
You can choose by your ideal finish and
function.
Ichikami waso
(Japanese botanicals)
*1 Rice bran oil
*2 Selected ingredients derived from water used to wash rice
*3 Rice extract *4 Camellia oleifera seed oil
The Story Behind the Fragrance
Look into what gives cherry blossoms their distinctive aroma, and you'll find that they smell most fragrant when in full bloom*.
Ichikami focused on a time eagerly awaited across Japan, the moment when cherry blossoms burst into full bloom.
The scent of mountain cherry blossoms at the moment when they bloom fully—light and spectacular.
From the shampoo to the conditioner and treatment, from one-third in bloom to in full bloom, the fresh, vibrant fragrance will gradually blossom around you.
*According to research conducted by Kracie Home Products, Ltd
The history of Waso
*(Japanese botanicals)
As far back as the Nara-Heian period, Japanese women maintained lush, beautiful hair, even as they aged.
The secret of this beautiful hair lies in the nurturing of botanicals native to the Japanese climate.